By: Jeff Finn, CEO of RealNex
All too often CRE company leaders are caught in the dilemma of whether or not to adopt technology. The perennial concern is adoption. “The technology is great but what if we invest and no one uses it? I would rather let the agents make the decision for themselves and have skin in the game.” Meanwhile CRE technology companies are challenged by how they should sell to the industry – Do they sell to the “company” or do they sell to the agents?
It depends.