As of 2019, according to Influencer Marketing Hub, there are more than 50 popular social sites that you need to know about varying from Yelp to YouTube to Facebook. So, how do you choose? Shall we put on a blindfold and randomly pick 10 social media networks off a list?
Probably not. There is a better, more strategic way to go through the selection process. Although it’s not as easy as the blindfold method, it will be more valuable and effective for your brand.
Choosing to focus on the quality of followers over the quantity of followers is imperative for authentic communication with your customers and prospects. Your business does not necessarily have to be active on every social platform, but you should choose the one(s) that align with your company’s objectives and the network your target audience uses.
There are benefits to taking the long-term route to follow your objectives when selecting social platforms. We must go where our customers are and understand the purpose each platform serves. When social media is done correctly, you can:
- Improve your search engine rankings (SEO)
- Humanize your brand
- Improve brand loyalty
- Provide better customer service
- Create opportunity for higher conversion rates
- Become a thought leader
You have an opportunity to share your story with 42% of the worldwide population through social media (Emarsys).
Here are three easy-to-follow steps you can take towards choosing what social networks to say ‘yes’ to:
- Identify Your Audience
- Who do you serve and/or who do you want to serve? Research the demographics of your typical customers i.e. age, gender, location, income, education level, etc.
- Check out what platforms your competition is on
- Create Objectives
- After identifying your audience, you need to determine your goals. Are you looking to engage with your customers, increase brand recognition, use it as an outlet for customer service?
- Find Your Tribe
- Where are your clients? Analyze step one’s results (demographics) and now look at social media platform demographics to see where your customers are and how they are using the network.
THE HUB specializes in commercial real estate marketing. This is our jam – let us do it for you. How can we assist you and your company? Give us a shout at firstname.lastname@example.org.